When we realized we needed to jump ship, we took to heart all the feedback we got from our content creators. We realized that what they really wanted were pleasant, easy to work with tools that allowed them to feel empowered. Tools that gave them a sense of authority, and made them feel good about the work they were doing. Like it was a way for them to communicate with the world all the important things they had going on.

Prototyping with electro-charged glass.